How to Promote Your Online Business Offline
When you own an online business, you are usually aware of the many ways to market your company on the internet. But did you know that you can double your exposure by promoting your online business offline? There are several proven ways to promote your business outside of the web. This video will show you how to reach out to your offline target audience.
Look for free publicity in your area. Media sources such as small-town newspapers or local TV programs are always looking for new and interesting stories to share. You can contact your local newspaper, TV station, or radio station to promote your business. They can do a quick story about what you have available or why you started your online business.
Newspaper Ads: There are all types of newspapers in your area such as high school or college newspapers, or Metro newspapers that talk about local entertainment. If your product may appeal to those who read these publications, you can take out a low-cost ad and get the word out about your online business. You can also approach widely read publications and offer to purchase any ad space they have available at a reasonable price.
Special Endorsements: Hand out your product to well-known members of the community such as radio DJ’s or news anchors. If they like it, they will tell others about it while on air. They may even create a short TV or radio ad to endorse it properly.
Giveaways: Your local TV or Radio station is always looking for products they can give away to their viewers and listeners. Offer to donate a few free products or services in exchange for free advertisements and exposure of your company offline. You may give away a prize package filled with beauty items or 1000 free customized business cards for local businesses.
Get Networking: Consider joining business groups and other associations such as your town’s Business Professionals Association and get to know other prominent business leaders. Find out who you share a target audience with and ask if you can use their names when making calls. This can your company seem more familiar and reliable to shared customers.
Visit some Vendor Trade Shows: Even if you can’t afford to set up a booth of your own, go to a local vendor trade show. You may be able to split a booth with another company that sells products like your own. It is also a terrific way to meet successful entrepreneurs and show off your products in hopes of gaining more exposure for your company.
Hold an Educational Workshop: An educational workshop is a fantastic way to meet your potential customers face to face. It can also have educational value for your target audience. You can include the products and services you have available as a solution to the everyday problems that your customers face.
Use Coupons, Handouts, and Flyers: You can create professional coupons and flyers using desktop publishing software that looks very professional at an affordable price. Distribute these to customers by asking to place them in local businesses such as restaurants or boutiques. Any place that your target audience would visit is a suitable place to display your handouts.
Use Direct Mail: Good old snail mail is an inexpensive way to get the word out about your online business. The cost per ad could be as little as 50 cents, and response rate from that could take care of the entire cost of your ad campaign. You can also hire people to deliver door or mailbox hangers to customers in your target audience.
Give Away Free Products: No one can pass up a free sample. And this low-cost marketing strategy will work, especially if you are selling items that people use daily such as health and beauty products. Even if you sell high-ticket items, you can always give away low cost accessories or related items such as an oven mitt or spatula if you sell quality pots and pans.